- Enterprise purpose: benefit the world, Lee people, Lee has;
- Corporate mission: dedication of quality products, social responsibility;
- Enterprise vision: a world brand, do high - quality enterprises;
- Entrepreneurial spirit: forge ahead, hard work;
- Core values: people - oriented, quality for survival, integrity and law - abiding, the courage to innovate;
- Business philosophy: integrity, brand, win - win, Thanksgiving;
Quality service concept: to high quality, sincere service, beyond the user expectations.